“Bang” from a 91m cliff… Hyundai Motor Company’s Avante that saved people, the racehorse that occupied hell 

“Hyundai Avante N is really great. Even after falling down 300 feet (91 m), I survived.”

Chloe Fields, an American, tweeted late last year that Avante N saved her life.

Chloe Fields and Christian Gelada were involved in an accident while traveling in Los Angeles, California , in mid-December last year.

On the afternoon of the accident, while driving through the Angeles National Forest in Los Angeles County, the vehicle skidded on gravel and tumbled down a 300-foot (91 m) canyon. The vehicle was badly damaged, but fortunately the couple were not seriously injured.

The accident was reported through major US media, including the Washington Post ( WP ). Along with the Genesis GV80

, which saved Tiger Woods, the ‘Emperor of Golf’, and the Kia EV6 , which saved an ice hockey star, it was recorded as a representative example of informing the United States, the battlefield of global automobiles, about the safety of Hyundai Motor Group’s vehicles.

Avante N stands out in the field of motor sports

Avante N is attracting attention again. This time, it is in the field of high-performance automobiles, which is the ‘major’. ‘ N’ stands for Hyundai’s high-performance brand. Hyundai Motor Company lifted the third championship of the season at the ‘2023 TCR

World Tour’ , a global top-notch touring car event held in Argentina on the 25th and 27th . Elantra N TCR (domestic name: Avante N TCR ) achieved a double podium, winning both the first and second place in the first final race held at the José Carlos Bassi Circuit in Argentina. In the TCR World Tour, direct participation by manufacturers is prohibited. It is ‘ Customer Racing ‘ where professional racing teams that purchase racing cars from manufacturers participate .

Mikel Azcona of the ‘ BRC Hyundai N Squadra Corse’ team, who participated in the Elantra N TCR race car, won first place in the first final race held on the 26th, giving the team a valuable victory. Norbert Mitchell Leeds, who competed in the same race car, also took second place in his first final race, boasting the overwhelming driving performance of the Elantra N TCR . Previously, the Elantra N TCR took first place in the TCR class at the ‘2023 Nurburgring 24 Hours Endurance Race’ held at the Nurburgring in Germany on May 20-21 (local time) . The Elantra N TCR also set a record of winning the TCR class for three consecutive years . In addition, Hyundai Motor Company’s i30 Fastback N Cup Car , which achieved first place in the VT2 class , achieved a win together. The Nurburgring 24 Hours Endurance Race is a competition in which the vehicle with the longest mileage in 24 hours wins. It is also called ‘Green Hell’ because of the harsh driving environment, such as narrow road width, severe height difference, and invisible sharp curves.

The finish itself is also evaluated as great. A total of 131 vehicles participated in this event, and 88 vehicles (67%) succeeded in completing the race.

“Hyundai Motor is not good” ridicule disappeared

Hyundai Motor Company stands out in the field of motor sports, but it was the subject of ridicule just 10 years ago.

Every time Hyundai Motor announces the launch of a high-performance brand in 2015 following its advance into motor sports in 2013, the response from home and abroad is “Hyundai Motor is not good.”

This is because motorsport costs a lot of money, but its success is uncertain, and it requires decades of trial and error and know-how.

In addition, Hyundai Motor Company has grown into a global company in the field of popular vehicles, but it is evaluated that it lacks high-performance vehicle development technology and marketing capabilities.

Although only 10 years have passed, Hyundai Motor Company has achieved world-class achievements in a short period of time in the field of motor sports.

The ridicule of “Hyundai cars are not good” has now caused a Copernican shift to “Hyundai cars are one”.

Hyundai Motorsport Corporation celebrated its 10th anniversary this year. At the 2012 Paris Motor Show, Hyundai Motor Company announced its challenge메이저사이트 for the World Rally Championship ( WRC ) , the world’s top motorsport competition . In 2013, it established a Hyundai Motorsport corporation in Alzenau, Germany, and set the goal of establishing technological leadership in the global market by applying the technology secured through the development of high-performance cars to mass-produced cars in the future. Chung Eui-sun, chairman of Hyundai Motor Group, said at the 2018 CES site, “We need not only horses to pull carriages, but also racehorses that fight in wars or run well.” It is an area that is essential for this,” he stressed. Hyundai Motor Company, which received full support from the group, has honed its vehicle performance in numerous motorsport competitions, including the WRC , the TCR World Tour (former WTCR ), and the Nürburgring 24-hour endurance race. 2017 N’s first sales race car i30 N TCR , 2019 Veloster N TCR , 2020 Avante N TCR

etc. Circuit race cars continued to be introduced.

In 2019, after six years of participating in the WRC , the Korean team won the overall championship in the manufacturer category for the first time in history. In the following year, at the WRC , he once again won the overall championship in the manufacturer category, proving his skill, not luck. The ridicule of Hyundai Motors disappeared as well.

Hyundai Motor Company is improving the technological power of its high-performance brand N based on its know-how accumulated in motor sports.

N was launched in 2015 to compete with high-performance brands such as BMW M, Mercedes-Benz AMG and Porsche. It was taken from the first letter of Namyang

, where Hyundai Motor Company’s global research and development ( R&D ) center is located, and the German Nurburgring circuit . The design was conducted in Namyang, and the quality test was conducted at the Nürburgring, the ‘circuit from hell’. N’s three high-performance DNAs that pursue ‘ Fun to Drive ’ are ▲ Corner Rascal ( curve driving ability) ▲ Everyday Sports Car ▲ Race Track Capability )am.

Hyundai Motor Company unveiled the brand’s first high-performance electric vehicle model, the Ioniq 5 N, last month, followed by the new Avante N. They are racehorses that have become stronger through hell training.

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