“It gets more expensive every year”… New iPhone ‘up to 3 million won’ expected

It is expected that the price of the iPhone 15 series, which will be released next month, will rise to a level approaching 3 million won. The strong dollar, which was a factor in raising the price of the iPhone 14 series in Korea last year, has subsided this year, but it is predicted that an increase in factory prices is likely due to rising parts prices.

Iphone 15 best price close to 3 million won… gets more expensive every year

According to the industry on the 22nd, the price of the new iPhone 15 series, which Apple will unveil on the 12th and 13th of next month, is expected to rise from about $100 to about $200 per model. Apple froze the price of the iPhone 14 series released in September of last year, but due to the strong dollar, the domestic price jumped up to 260,000 won compared to the previous one. This year, it is expected that another price increase will be made as the factory price increase is inevitable due to the rise in raw material prices.

In the case of some models of the iPhone 15 that Apple will release this year, there are many factors for price increase due to the installation of new chips. It is known that the iPhone 15 Pro model will be equipped with the latest A17 Bionic chipset made with TSMC 3-nano process . Here, a USB-C port, titanium material, etc. are applied, and a new periscope camera lens that supports up to 6x optical zoom is also likely to be introduced in the iPhone 15 Pro Max model. On the 10th (local time), Mingchi Kuo, a researcher at TF International Securities , known as an Apple expert, suggested a price increase, saying, “The cost of the application processor ( AP ) used in new iPhones is increasing significantly every year. This year’s A17 is no exception.” there is a bar

Accordingly, in the case of the highest capacity of the iPhone 15 series high-end model to be sold in Korea, the price is expected to jump to a level close to 3 million won.

Among the iPhone 14 series released last year, the popular model, the iPhone 14 Pro 256 gigabyte ( GB ) model, had a domestic factory price of 1.7 million won and a promax 1 terabyte ( TB ) price of 2.5 million won. If you simply reflect the expected increase of 100 to 200 dollars (about 130,000 to 270,000 won), the price of the iPhone 15 Pro 256GB will rise to 1.83 million to 1.97 million won and the price of the iPhone 15 Pro Max 1TB will rise to 2.63 to 2.77 million won. comes out

In a situation where domestic sales prices rose due to the effect of the high exchange rate last year, it is expected that the burden on domestic consumers will increase as another factory price increase is expected this year. As expected, if the iPhone price rises, the increase will be more than double compared to Samsung’s Galaxy Z Flip and Fold 5, which rose by 50,000 won and 100,000 won, respectively.

It’s only been 2-3 years… Smartphones comparable in price to refrigerators and washing machines

Despite the overall smartphone market contraction, demand for메이저사이트 premium products is increasing, so manufacturers are expected to stick to high-price policies.

According to Counterpoint Research, global smartphone sales last year decreased by 12% compared to the previous year due to deteriorating business conditions, but premium (wholesale price of $600 or more) sales increased by 1% during the same period. Premium smartphones accounted for 55% of total smartphone market sales, recording the majority for the first time ever. Counterpoint Research said, “As smartphones have become the center of our lives, people tend to spend more money on them and use them for longer periods of time. can be done,” he said.

Apple is the leader in the premium smartphone market. While Samsung Electronics is diversifying into high-priced flagship models and low-end models, Apple has been strengthening its high-price policy recently, such as discontinuing the mini series since last year. This is why Apple is behind Samsung in terms of sales volume, but is overwhelming in terms of profitability.

According to Counterpoint Research, Samsung Electronics sold 259.6 million smartphones last year, while Apple recorded 224.7 million. However, in terms of amount, Apple achieved annual sales of about 265 trillion won ($205.5 billion) with the iPhone last year, while Samsung Electronics’ mobile experience ( MX ) division in charge of smartphones recorded annual sales of 120.81 trillion won, less than half of Apple’s.

Samsung Electronics is working hard to expand the foldable phone market, which is its main focus, to target premium demand at home and abroad. Samsung Electronics has set a goal of filling one-third of the total sales of Galaxy flagships in Korea this year with foldables. At a press conference held after the release of the Galaxy Z Flip and Fold 5 at the end of last month, Roh Tae-moon, president of Samsung Electronics’ MX

division , who leads the smartphone division, said, “This year’s global foldable sales will exceed 20% of all Galaxy flagships.” It will be an important turning point in the trend of foldable smartphones, such as exceeding 30 million global cumulative sales of foldable smartphones.”

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