Among Chinese youth, ‘leftovers blind boxes’, which are difficult to sell at full price or repackaged leftover food in stock, are gaining popularity among young Chinese. With this in mind, there is an evaluation of ‘eco-friendly culture’ in China.
According to Chinese media such as China News Weekly and Hankook Ilbo on the 26th, the blind box of food leftovers that food service companies cannot sell in a box and provide them at a low price has become a new food culture in China. Some people look at the leftover blind box, which means that the contents are wrapped so that they are not properly visible토토사이트, from a positive perspective, such as ‘substantial consumption’ or ‘eco-friendly consumption’, but some point out that it is a ‘bitter self-portrait’ of young people who have to save even a penny during job search difficulties. .
According to Taobao, a Chinese online commerce platform, 2.1 million people a year buy leftover blind boxes from Taobao. Last year, the market for leftover blind boxes was 33.7 billion yuan (approximately 6.11 trillion won), and the market is expected to expand to 40.1 billion yuan (approximately 7.27 trillion won) in 2025.
The reason why janban blind boxes are popular among Chinese youth is because of their high cost performance. If you search for leftover blind boxes on social networking services (SNS), you can find a sushi lunch box worth 50 yuan (about 9,000 won), which is about to expire, for 19.9 yuan (about 3,600 won), and 4 donuts for 49 yuan (about 8,800 won ) . 27 dogs.
However, there is an evaluation that this kind of phenomenon is very unusual in China. This is because China has a strong perception that you should eat hot food even if you only eat one bowl. Local media in China generally positively evaluate this phenomenon, calling it an “eco-friendly culture,” but last month, the youth unemployment rate in China hit a record high of 20.8%. It is pointed out that it is only a method but not environmentally friendly.
Taiwan’s Central News Agency pointed out that “the main customers of Zanban Blind Box are young people who have no income because they cannot be employed and peasant workers (residents who have migrated from rural areas to cities).”